Australia Awards Alumni’s Contribution to Enabling Business Environment, Socio-Economic Development and Improved Livelihoods


Mr. Hai is currently the Deputy Director of the Investment Promotion Center for Industry and Trade (INVESTPROCEN), an agency under the Trade Promotion Department of the Ministry of Industry and Trade (MOIT) of Vietnam. Established in 2013 by the MOIT, INVESTPROCEN responsible for promoting investment in industrial and trade development. The centre is currently expanding its network of partners, experts and associates to connect international investors with provinces, industrial parks and businesses in Vietnam.

After completing his Master's program at the University of Sydney in 2012, Mr. Hai returned to Vietnam and actively worked and contributed to improving the business environment for the private sector. He shared: “My contributions or success at work and in different initiatives are all built from what I obtained over my three-year studies in Australia. I learned a lot from the course on International Business Risk Management, and I was equipped with strategic management templates for resource mapping and strategic planning. These tools can be applied to operational model analyses to build a solid and rational base for business activities”.

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Mr. Hai and his family in Sydney. Photo: Nguyễn Bá Hải

Mr. Hai is using these templates in providing training and advice to businesses and English language classes, in the “Aussie Learn” English center for children who studied abroad with their parents, that he manages, to leverage human resources and focus on core issues to ensure effective operation of business at minimal operation costs.

Mr. Hai also works as a match maker between Vietnamese and international businesses by sharing information, organising investment promotion missions, domestic and overseas trade shows. One of the many trade and investment promotion events that Mr. Hai has coordinated over the years is the annual Vietnam FoodExpo Fair in Ho Chi Minh City since 2015. This exhibition usually attracts about 200 Vietnamese businesses and 150 foreign companies, in addition to over 20,000 general visitors and 2,000 visits by foreign importers. Mr. Hai shared that this model was developed, following the international standards he learned from Australia.

Mr. Hai also organises trade promotion delegations abroad with the participation of leaders of provinces/cities and businesses. In 2019, he coordinated a trade and investment promotion delegation to Japan with the participation of leaders of provinces and business representatives, thereby creating investment cooperation opportunities between partners from the two countries.

Annually, Mr. Hai and his colleagues at INVESTPROCEN support provinces and cities to organise trade and investment promotion events. In addition, he supports the organisation of training sessions on investment promotion for 150 trainees from 30 provinces and cities, delivered by South Korean experts, and in collaboration with Google and Amazon regarding IT applications in trade and investment promotion.

At INVESSTPROCEN, Mr. Hai is the main person in charge of managing the website He has led data collection from 150 industrial parks in Vietnam, accounting for more than 50% of the total number of industrial parks in the country. Following this success, Mr. Hai and his colleagues at INVESSTPROCEN have a plan to map all industrial parks in Vietnam and use this data to attract investment from foreign investors. The next steps include mapping detailed description of the individual industrial parks to provide foreign investors with a clearer picture.

Looking at the amount and type of work that Mr. Hai is handling, it can be said that he is a big multitasker, because apart from the main activities mentioned above, he also actively participates in performing many other tasks, such as: Providing feedback on study reports as inputs to the Law on Support to Small- and Medium-sized Enterprises; Providing advice and support to individual businesses in market and export development; Providing advice on development of the National E-service Portal to better address the needs of people and businesses, in which he has applied a lot of knowledge that he learned from Australia’s deployment of the “” website. This platform supports declaration of information, submission of applications and announcement of results, all aimed to link businesses with government agencies for an e-government and digital society. This system has proven to be extremely advantageous during the COVID-19 pandemic; Managing surveys and reports on markets and product categories, as well as sharing market information.

Since 2017, Mr. Hai has been engaged as an expert in Vietnam Initiative in Hanoi. In this role, he is tasked with organising activities in Vietnam, including engagement in the Digital Government and Open Data Readiness Assessment in Vietnam; engagement in the development of patient satisfaction index and Government Dashboard. He also conducted search and provided policy advice on the one-stop-shop mechanism in administrative procedures, provided advice on the Smart City and integrated planning in Binh Phuoc and Tay Ninh provinces.

Mr. Hai shared: “Working, learning and life experiences in Australia have improved my confidence in communication and negotiation with international partners, especially listening, responding, and writing skills. As of critical thinking skills, I learned a lot from Australian’s approach to problem solving and application of standard business philosophies and robust systems for more effective performance.”

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Perhaps, all these experiences have contributed to making today’s Australian Alumnus Nguyen Ba Hai - a dynamic person, full of ambition and confidence!


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